Well, last year a courageous group of 4th and 5th graders in Ft. Lauderdale, Florida, boycotted a class fundraiser by refusing to sell the candy bars and potato chips they'd learned about in health class. Miles away in Westport, Connecticut, resident and owner of Natural Neighborhood, Rosie Haas, got an idea while reading an article about the students. "Customers of Natural Neighborhood were asking me if they could sell our natural and organic products to raise money for their kids' classrooms, I put two and two together and Fundraise Naturally was born," Haas recalls.
As of June 2006, schools in the U.S. have been required to form wellness committees to create and enforce nutrition in school-based cafeterias and other activities--such as the elimination of unhealthy products from fundraising programs. Haas says, "On the whole, schools are beginning to rethink the way they use their resources in the school environment and the impact on the greater community and that means seeking alternatives to fundraising as usual."
Fundraise Naturally only uses products that are eco-friendly, and are ethically made by caring manufacturers with the hope that as students experience entrepreneurship in an ethically-sound way, they will feel connected to their community and the planet, and get a real-life lesson in how small contributions can make a big difference.
Rosie Haas will be a keynote speaker at Fairfield County Green Drinks in September.