While the Solyndra debacle may have cast a dull light on all things environmental, there is an upshot. According to a new study by GFK Roper Consulting in conjunction with SC Johnson via ENN, Americans are more environmentally conscious today than they were 20 years ago. OK, it took two decades to make a dent. But still, nice that it happened.
Here are a few statistics: Seventy-three percent of Americans say they know a lot about environmental issues. Fifty-eight percent separate their trash and recycle on a regular basis. Eighteen percent have cut down on their regular automobile usage. Small things, big change.
A more comprehensive story was reported on PR Web. See the excerpt below.
Study Shows Americans Adopting Environment-Friendly Habits, Non-Profits Like Campus California Help These Trends by Bringing Together Business and The General Public
Richmond, CA (PRWEB) November 01, 2011
A new study published by GFK Roper Consulting shows that influencing mass behavior of Americans towards more environmentally friendly lifestyle is possible. The 2011 survey of over 2000 residents of the continental US shows positive changes in the knowledge and actions of Americans concerning the environment.
“According to the survey results knowledge about environmental issues and problems is on the rise and Americans are less likely to be confused over what is good and bad for the environment. About seven in 10 now say they know a lot or a fair amount about environmental issues and problems, up from about five in 10 during the mid-1990’s,” says in the conclusion of the GFK Roper Green Gauge study.
To read the original report, click here.