Coke and Pepsi are at it again. Like siblings vying for Mom's attention, they want buyers to know how green they are. Both companies plan to bottle their respective beverages in wholly plant-based bottles instead of plastic or partial plastic. Great! When? Nobody knows.
The other issue is what plant materials to use, how to source them, and how cost effective the whole process may--or may not--be. See the excerpt below that The New York Times posted yesterday.
The Race to Greener Bottles Could Be Long
By WILLIAM NEUMAN
Published: December 15, 2011
The beverage rivals are racing to become the first to produce a plastic soda bottle made entirely from plants.
But despite dueling announcements claiming technological breakthroughs, consumers should not expect to see many all-plant bottles on store shelves any time soon. Neither company is confident enough in the technology to say when, or even if, they will be able to deliver on their environmental ambitions.
Coke delivered the latest volley on Thursday, saying it plans to work with three companies that are developing competing technologies to make plastic from plants, with bottles rolling out to consumers in perhaps a few years.
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