I did it. I shopped at the
Discount Food Outlet in Canton, CT and it was everything I thought it would
be…actually, if I’m honest, it was a tiny bit better. I actually came away with a new appreciation
for what the DFO concept is, and what it is not.
What it’s not.
DFO is not a grocery store in the traditional sense of
the word. That is, their business model is not structured on having everything
you need when you want it, or even if you want it at all. Availability of
merchandise that DFO can buy is primarily dictated by the “true grocery store”
supply and demand. If wholesale demand is low, the supply is sold off to DFO
rather than be a loss of the suppliers. If the demand is high, DFO can’t buy at
a price that works for their retail model. What this translates to for you and
me is that just because you want unsalted
butter for less than $5/lb. doesn’t mean they will have it. Call first if you’re
on a mission for something specific. Oh, before I forget, DFO’s phone number is
the same as the Canton IGA’s was: (860) 693-2000.
Sometimes, it’s a bargain. Mostly, it’s just cheap.
I find myself wanting to say something about this place—this Discount Food Outlet; something about how it has a place in the food world. But, after looking at this screen for an hour, I realized that I’m kidding myself. I'm not on board...the Discount Food Outlet suffers from too many examples of negligence of the concerns of contemporary American food culture.

No, You Do Not Like Pumpkin
Not to be outdone (though they already had been), in 2007 Dunkin Donuts unveiled four new menu items to ring in the fall with, and three of them had pumpkin in the title: The Pumpkin Muffin, Pumpkin Donut, Pumpkin Spice Latte and Vanilla Spice Coffee. Their executive chef said this about it:
"Americans feel such a strong emotional and sensory connection to the foods of fall, and our new fall-flavored menu items will help customers celebrate the season and the warm feelings it evokes." -Dunkin' Brands' Executive Chef Stan Frankenthaler
Honestly, I was nauseous after reading it.
When chefs
talk like that about haute cuisine
that has taken many hours to prepare, I can tolerate it. I still don’t love it,
but I get it—the artist is talking about their art. When a “chef” is talking about
MAKING DONUTS AND MUFFINS that is where I draw the line. I digress…
The point is I don’t think most people like pumpkin at all.
Continue reading "No, You Do Not Like Pumpkin" »
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