Eco-Mamas

The Devil Wears Lip Balm

Who am I to scorn Treehugger for selling out to Discovery or look down my nose at Bear Naked and Kashi giving in to Kellogg? After all, I'm only a working mother of two whose hard-earned money helped fatten their sacrificial lamb.

Sure I was bummed that I could no longer purchase my favorite cereal or Toms of Maine feeling good about voting for a greener economy with my dollars, but Clorox purchasing Burts Bees for $913 million in November has officially tipped my needle from mild disappointment to despair.

And just to add insult to injury, this article in the  New York Times reports that Clorox plans to turn Burt's Bees into a mainstream American brand that's sold in big-box stores like Wal-Mart.

I don't know about you, but when I find a good brand, a brand that is what it says it is and does what it says it does...and is good for the planet, I stick to it like glue. But as Christine Arena talks about in this video from Re:VisionTV, we see that a lack of transparency in large corporations allows for toxic products to remain on the shelves.

That's what worries me about these mergers...Instead of the authetically green companies rising to the top on their own, they're being taken over by the very corporations who got the planet in the state it's in.

Live Well. Do Good. Look Gorgeous.

I must confess: beauty products are one of the last bastions of non-green products in my life. And up until now, I had no real good reason why not to switch, other than convenience...and a tad of resentment.

Futurenatural is the new place to shop online for all the best organic & natural beauty brands in the world and their tag line: Live Well. Do Good. Look Gorgeous says it all.

Futurenatural is dedicated to lines that are socially, environmentally, and/or fair trade conscious, they are committed to products that are well designed, that work, are luxurious to use, and most importantly: are predominantly natural & organic with no parabens, pthlalates, propylene glycol, synthetic fragrances, or other synthetic garbage.